Kinetic logo system
A single mark that bends across motion, packaging, and ad units without ever feeling stretched.
Launch Identity
Electric mobility, launched as a category statement.
A full launch identity for an electric mobility brand: a kinetic logo system, a cinematic motion signature, and modular ad units engineered for a category-defining reveal.
Launch Identity
Feature composition
Every frame, surface, and channel is tuned from one master concept — engineered to feel inevitable across every touchpoint.
A single mark that bends across motion, packaging, and ad units without ever feeling stretched.
A 30-second hero film built around silence, light, and one product moment that earns the cut.
Hero, mid, and retargeting variants generated from one master frame for fast, on-brand iteration.


Direction
Electric mobility, launched as a category statement.
Results & impact
4.2x
launch reach vs forecast
62%
lower CPA on launch ads
9 days
from kickoff to first ship
Positioning. Premium electric mobility, positioned as the obvious category leader from day one.
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